Marketing management.

By: Kotler, PhilipContributor(s): Keller, Kevin LanePublication details: Chennai : Pearson India Education Services Pvt. Ltd., 2020Edition: 15th edDescription: xx, 751 p. ; 19*25 cmISBN: 9789332557185Subject(s): Marketing management | Consumer behavior | Internet marketing | Market surveys | MarketingDDC classification: 658.8
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
Stack ML
Management 658.8 KOT (Browse shelf (Opens below)) Available 372423
Reference Reference Bangalore University Library
Reference
Management 658.8 KOT (Browse shelf (Opens below)) Available 372421
Books Books Bangalore University Library
Stack ML
Management 658.8 KOT (Browse shelf (Opens below)) Available 372419

It includes glossary and appendix

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