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Marketing management.

Kotler, Philip

Marketing management. - 15th ed. - Chennai : Pearson India Education Services Pvt. Ltd., 2020. - xx, 751 p. ; 19*25 cm.

It includes glossary and appendix

ISBN: 9789332557185

Subjects--Topical Terms:
Marketing management
Consumer behavior
Internet marketing
Market surveys
Marketing

Dewey Class. No.: 658.8 / KOT

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