Consumer behavior and marketing research : text and cases.
Publication details: New Delhi : Himalaya Publishing House, 2016Edition: 1st edDescription: 294 p. ; 20*27 cmISBN: 9789352025022Subject(s): Marketing research | Consumer behavior | Consumer behavior and marketing researchDDC classification: 658.8342| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Bangalore University Library Stack ML | Commerce | 658.8342 NAI (Browse shelf (Opens below)) | Available | 370694 |
Browsing Bangalore University Library shelves, Shelving location: Stack ML, Collection: Commerce Close shelf browser (Hides shelf browser)
| 658.834 2 VAR Consumer behaviour and advertising management | 658.834 2 VAR Consumer behaviour and advertising management | 658.8342 AAG Consumer behaviour & emerging practices | 658.8342 NAI Consumer behavior and marketing research : | 658.84 ALB D International Marketing and Export Management | 658.84 BAN E-commerce : | 658.84 BAN E-commerce : |
Its includes index and appendix
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