Consumer behavior and marketing research : (Record no. 252838)

MARC details
000 -LEADER
fixed length control field 00597 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201209b000 ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352025022
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number NAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nair, Suja R
245 ## - TITLE STATEMENT
Title Consumer behavior and marketing research :
Remainder of title text and cases.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Himalaya Publishing House,
Date of publication, distribution, etc 2016.
300 ## - PHYSICAL DESCRIPTION
Extent 294 p. ;
Dimensions 20*27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Its includes index and appendix
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior and marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
          Commerce Bangalore University Library Bangalore University Library Stack ML 29/03/2019 32 1462.50 658.8342 NAI 370694 29/03/2019 1950.00 Books

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