Foundations of advertising : theory and practice
Publication details: New Delhi : Himalaya Publishing House, 2015Description: 612 p, ; 24 * 30 cmISBN: 9788184882001Subject(s): Marketing | Newspapers | Magazines | advertising business | Print mediaDDC classification: 659.1| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books
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Bangalore University Library Stack ML | Commerce | 659.1 CHU (Browse shelf (Opens below)) | Available | 359949 | |
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Books
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Bangalore University Library Stack ML | Commerce | 659.1 CHU (Browse shelf (Opens below)) | Available | 359948 |
Browsing Bangalore University Library shelves, Shelving location: Stack ML, Collection: Commerce Close shelf browser (Hides shelf browser)
| 658.954 JAN New perspectives in Indian management | 658.954 JAN New perspectives in Indian management | 659.1 CHU Advertising : | 659.1 CHU Foundations of advertising : | 659.1 CHU Foundations of advertising : | 659.1 CHU Advertising sales and promotion management | 659.1 CHU Advertising sales and promotion management |
It Includes bibliographical index
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