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Foundations of advertising :

Chunawalla, S.A

Foundations of advertising : theory and practice - New Delhi : Himalaya Publishing House, 2015. - 612 p, ; 24 * 30 cm.

It Includes bibliographical index

ISBN: 9788184882001

Subjects--Topical Terms:
Marketing
Newspapers
Magazines
advertising business
Print media

Dewey Class. No.: 659.1 / CHU

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