Foundations of advertising : theory & practice

By: Chunawalla, S.AContributor(s): Sethia, K.C [author ]Publication details: Mumbai : Himalaya Publishing House, 2015Edition: 8th rev. edDescription: 612 p. ; 20 * 26 cmISBN: 9788184882001 Subject(s): Advertising marketing | Market Segmentation | Advertising businessDDC classification: 659.1
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Books Books Bangalore University Library
On Display 		659.1 CHU (Browse shelf (Opens below)) Available 360272

It includes name and subject index

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