Foundations of advertising : (Record no. 237676)

MARC details
000 -LEADER
fixed length control field 00634 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180612b 2015 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788184882001
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number CHU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chunawalla, S.A
245 ## - TITLE STATEMENT
Title Foundations of advertising :
Remainder of title theory & practice
250 ## - EDITION STATEMENT
Edition statement 8th rev. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mumbai :
Name of publisher, distributor, etc Himalaya Publishing House,
Date of publication, distribution, etc 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 612 p. ;
Dimensions 20 * 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc It includes name and subject index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market Segmentation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising business
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sethia, K.C
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Koha item type
          Bangalore University Library Bangalore University Library On Display 27/03/2017 32 1436.00   659.1 CHU 360272 27/03/2017 1795.00 Books

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