Brand management (text & cases )
Publication details: Mumbai : Himalaya Publishing House, 2015Description: 341 p. ; 22 * 28 cmISBN: 9789352028474 Subject(s): Managing brand | Brand power | Brand extensionDDC classification: 658.827| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Bangalore University Library On Display | Business Studies | 658.827 KUM (Browse shelf (Opens below)) | Available | 360305 |
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| 658.8 SHE Marketing management | 658.804 BAD Rural marketing | 658.81 KRI Personal selling and sales management | 658.827 KUM Brand management (text & cases ) | 658.834 2 NAI Consumer behaviour and marketing research : | 658.848 International marketing : | 658.954 JAN New perspectives in Indian management |
It includes brand glossary
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