Brand management (text & cases )

By: Kumar, NirajContributor(s): Tripathi, Paras [author ]Publication details: Mumbai : Himalaya Publishing House, 2015Description: 341 p. ; 22 * 28 cmISBN: 9789352028474 Subject(s): Managing brand | Brand power | Brand extensionDDC classification: 658.827
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
On Display 		Business Studies 658.827 KUM (Browse shelf (Opens below)) Available 360305

It includes brand glossary

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