Brand management : (text & cases )

By: Kumar, NirajContributor(s): Tripathi, Paras [author ]Publication details: Mumbai : Himalaya Publishing House, 2015Description: 341 p, ; 22 * 28 cmISBN: 9789352028474Subject(s): Brand power | Brand communication | Global Branding | Brand pictureDDC classification: 658.827
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
Stack ML 		Management 658.827 KUM (Browse shelf (Opens below)) Available 360559
Books Books Bangalore University Library
Stack ML 		Management 658.827 KUM (Browse shelf (Opens below)) Available 360558
Books Books Bangalore University Library
Stack ML 		Management 658.827 KUM (Browse shelf (Opens below)) Available 360557

It Includes bibliographical cases and glossary

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