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Brand management :

Kumar, Niraj

Brand management : (text & cases ) - Mumbai : Himalaya Publishing House, 2015. - 341 p, ; 22 * 28 cm.

It Includes bibliographical cases and glossary

ISBN: 9789352028474

Subjects--Topical Terms:
Brand power
Brand communication
Global Branding
Brand picture

Dewey Class. No.: 658.827 / KUM

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