Innovating in a Service-Driven Economy [electronic resource] : Insights, Application, and Practice / by Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell.

By: Cuthbertson, Richard [author.]Contributor(s): Furseth, Peder Inge [author.] | Ezell, Stephen J [author.] | SpringerLink (Online service)Material type: TextTextPublisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2015Description: IX, 216 p. online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9781137409034Subject(s): Business | Marketing | Management | Leadership | Industrial management | International business enterprises | Economics | Management science | Business and Management | Business Strategy/Leadership | International Business | Innovation/Technology Management | Marketing | Management | Economics, generalAdditional physical formats: Printed edition:: No titleDDC classification: 658.4092 LOC classification: HD28-70Online resources: Click here to access online In: Springer eBooksSummary: The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today.
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The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today.

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