Innovating in a Service-Driven Economy
Cuthbertson, Richard.
Innovating in a Service-Driven Economy Insights, Application, and Practice / [electronic resource] : by Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell. - IX, 216 p. online resource.
The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today.
9781137409034
10.1057/9781137409034 doi
Business.
Marketing.
Management.
Leadership.
Industrial management.
International business enterprises.
Economics.
Management science.
Business and Management.
Business Strategy/Leadership.
International Business.
Innovation/Technology Management.
Marketing.
Management.
Economics, general.
HD28-70
658.4092
Innovating in a Service-Driven Economy Insights, Application, and Practice / [electronic resource] : by Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell. - IX, 216 p. online resource.
The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today.
9781137409034
10.1057/9781137409034 doi
Business.
Marketing.
Management.
Leadership.
Industrial management.
International business enterprises.
Economics.
Management science.
Business and Management.
Business Strategy/Leadership.
International Business.
Innovation/Technology Management.
Marketing.
Management.
Economics, general.
HD28-70
658.4092