Marketing: Creating and Keeping Customers in an e-commerce World William G Zikmund and Michael d Amico

By: Zikmund, William GContributor(s): d Amico, Michael [Author]Material type: TextTextLanguage: ENG Publication details: London Thomsom Learning Inc. 2000Edition: 7th edDescription: xxxi,689pISBN: 0324072694Subject(s): MarketingDDC classification: 658.8
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