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Marketing: Creating and Keeping Customers in an e-commerce World

Zikmund, William G

Marketing: Creating and Keeping Customers in an e-commerce World William G Zikmund and Michael d Amico - 7th ed - London Thomsom Learning Inc. 2000 - xxxi,689p.

ISBN: 0324072694

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / ZIK A

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