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Essentials of Services Marketing: Concepts, Strategies and Cases

Hoffman, K Douglas

Essentials of Services Marketing: Concepts, Strategies and Cases K Douglas Hoffman and John E G Bateson - 2nd ed - Bangalore Thomson Learning Inc 2002 - xxi,569p. - Dryden Press Series in Marketing .

ISBN: 0030288924

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / HO F B

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