MARC details
000 -LEADER |
fixed length control field |
01821nam a2200373Ia 4500 |
001 - CONTROL NUMBER |
control field |
9780203145159 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
FlBoTFG |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20160127152620.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
121128s2012 nyuad sb 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780203145159 (e-book : PDF) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
FlBoTFG |
Transcribing agency |
FlBoTFG |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
JF1525.C59 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
E75 2012 |
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
Classification number |
352.748 |
Item number |
E756 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Eshuis, Jasper, |
Dates associated with a name |
1972- |
245 10 - TITLE STATEMENT |
Title |
Branding in governance and public management |
Medium |
[electronic resource] / |
Statement of responsibility, etc. |
Jasper Eshuis and Erik-Hans Klijn. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New York : |
Name of publisher, distributor, etc. |
Routledge, |
Date of publication, distribution, etc. |
2012. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
176 p. : |
Other physical details |
ill. |
490 1# - SERIES STATEMENT |
Series statement |
Routledge critical studies in public management ; |
Volume/sequential designation |
8 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. [161]-171) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
1. The rise of branding in governance processes -- 2. The many faces of branding : definitions, functions, and forms -- 3. Branding to influence perceptions about policy problems and solutions -- 4. Branding to activate, motivate, and bind stakeholders in governance processes -- 5. Brands and the media : communicating with the outside world -- 6. Branding as governance strategy -- 7. Risks and limits of branding -- 8. Brands and governance : towards interactive forms of branding. |
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
Additional physical form available note |
Also available in print edition. |
538 ## - SYSTEM DETAILS NOTE |
System details note |
Mode of access: World Wide Web. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in public administration. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Public relations and politics. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Government publicity. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Branding (Marketing) |
655 #7 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
Source of term |
lcsh |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Klijn, Erik-Hans. |
776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
International Standard Book Number |
9780415885171 (hardback : alk. paper) |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Routledge critical studies in public management ; |
Volume number/sequential designation |
8. |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="http://www.tandfebooks.com/isbn/9780203145159">http://www.tandfebooks.com/isbn/9780203145159</a> |
Public note |
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