Branding in governance and public management (Record no. 144286)

MARC details
000 -LEADER
fixed length control field 01821nam a2200373Ia 4500
001 - CONTROL NUMBER
control field 9780203145159
003 - CONTROL NUMBER IDENTIFIER
control field FlBoTFG
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160127152620.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field a|||||s|||||||||||
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121128s2012 nyuad sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203145159 (e-book : PDF)
040 ## - CATALOGING SOURCE
Original cataloging agency FlBoTFG
Transcribing agency FlBoTFG
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) JF1525.C59
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) E75 2012
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 352.748
Item number E756
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Eshuis, Jasper,
Dates associated with a name 1972-
245 10 - TITLE STATEMENT
Title Branding in governance and public management
Medium [electronic resource] /
Statement of responsibility, etc. Jasper Eshuis and Erik-Hans Klijn.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 176 p. :
Other physical details ill.
490 1# - SERIES STATEMENT
Series statement Routledge critical studies in public management ;
Volume/sequential designation 8
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [161]-171) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. The rise of branding in governance processes -- 2. The many faces of branding : definitions, functions, and forms -- 3. Branding to influence perceptions about policy problems and solutions -- 4. Branding to activate, motivate, and bind stakeholders in governance processes -- 5. Brands and the media : communicating with the outside world -- 6. Branding as governance strategy -- 7. Risks and limits of branding -- 8. Brands and governance : towards interactive forms of branding.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in print edition.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in public administration.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations and politics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Government publicity.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term lcsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Klijn, Erik-Hans.
776 1# - ADDITIONAL PHYSICAL FORM ENTRY
International Standard Book Number 9780415885171 (hardback : alk. paper)
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Routledge critical studies in public management ;
Volume number/sequential designation 8.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.tandfebooks.com/isbn/9780203145159">http://www.tandfebooks.com/isbn/9780203145159</a>
Public note Click here to view
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
        Bangalore University Library Bangalore University Library 27/01/2016   BUTF003616 27/01/2016 27/01/2016 e-Books

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