The marketing matrix [electronic resource] : how the corporation gets its power-- and how we can reclaim it / Gerard Hastings.

By: Hastings, GerardMaterial type: TextTextPublication details: New York, N.Y. : Routledge, 2013Description: xviii, 203 p. : illISBN: 9780203099551 (e-book : PDF)Subject(s): Marketing -- United States | Consumption (Economics) -- United States | Consumer behavior -- United States | Manipulative behavior -- United StatesGenre/Form: Electronic books.Additional physical formats: No titleOnline resources: Click here to view Also available in print edition.
Contents:
pt. 1. Out of control -- pt. 2. Solutions.
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Holdings
Item type Current library Call number Status Date due Barcode
e-Books e-Books Bangalore University Library
Available BUTF003173

Includes bibliographical references and index.

pt. 1. Out of control -- pt. 2. Solutions.

Also available in print edition.

Mode of access: World Wide Web.

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