The marketing matrix
Hastings, Gerard.
The marketing matrix how the corporation gets its power-- and how we can reclaim it / [electronic resource] : Gerard Hastings. - New York, N.Y. : Routledge, 2013. - xviii, 203 p. : ill.
Includes bibliographical references and index.
pt. 1. Out of control -- pt. 2. Solutions.
Mode of access: World Wide Web.
9780203099551 (e-book : PDF)
Marketing--United States.
Consumption (Economics)--United States.
Consumer behavior--United States.
Manipulative behavior--United States.
Electronic books.
The marketing matrix how the corporation gets its power-- and how we can reclaim it / [electronic resource] : Gerard Hastings. - New York, N.Y. : Routledge, 2013. - xviii, 203 p. : ill.
Includes bibliographical references and index.
pt. 1. Out of control -- pt. 2. Solutions.
Mode of access: World Wide Web.
9780203099551 (e-book : PDF)
Marketing--United States.
Consumption (Economics)--United States.
Consumer behavior--United States.
Manipulative behavior--United States.
Electronic books.