Managing service firms [electronic resource] : the power of managerial marketing / Per Sk�al�en.

By: Sk�al�en, PerMaterial type: TextTextSeries: Routledge interpretive marketing research series ; 11.Publication details: New York : Routledge, 2010Description: xii, 185 p. : illISBN: 9780203854495 (ebook : PDF)Subject(s): Service industries | Marketing -- ManagementGenre/Form: Electronic books.Additional physical formats: No title; No titleOnline resources: Click here to view Also available in print edition.
Contents:
Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.
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Item type Current library Call number Status Date due Barcode
e-Books e-Books Bangalore University Library
Available BUTF000827

Includes bibliographical references and index.

Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.

Also available in print edition.

Mode of access: World Wide Web.

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