Managing service firms
Sk�al�en, Per.
Managing service firms the power of managerial marketing / [electronic resource] : Per Sk�al�en. - New York : Routledge, 2010. - xii, 185 p. : ill. - Routledge interpretive marketing research ; 11 . - Routledge interpretive marketing research series ; 11. .
Includes bibliographical references and index.
Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.
Mode of access: World Wide Web.
9780203854495 (ebook : PDF)
Service industries.
Marketing--Management.
Electronic books.
Managing service firms the power of managerial marketing / [electronic resource] : Per Sk�al�en. - New York : Routledge, 2010. - xii, 185 p. : ill. - Routledge interpretive marketing research ; 11 . - Routledge interpretive marketing research series ; 11. .
Includes bibliographical references and index.
Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.
Mode of access: World Wide Web.
9780203854495 (ebook : PDF)
Service industries.
Marketing--Management.
Electronic books.