Marketing research : an applied orientation

By: Malhotra, Naresh KContributor(s): Dash, SatyabhusanPublication details: New Delhi : Pearson Education, 2016Edition: 7th edDescription: xx, 968 p. ; ill. 27 cmISBN: 9789332555693Subject(s): Research design formulation | Data collection | Casual research design experimentation | Sampling design and proceduresDDC classification: 658.83
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
Stack ML
Management 658.83 MAL (Browse shelf (Opens below)) Available 351692

Includes bibliographical references and index.

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