Marketing research :
Malhotra, Naresh K
Marketing research : an applied orientation - 7th ed. - New Delhi : Pearson Education, 2016. - xx, 968 p. ; ill. 27 cm.
Includes bibliographical references and index.
9789332555693
Research design formulation
Data collection
Casual research design experimentation
Sampling design and procedures
658.83 / MAL
Marketing research : an applied orientation - 7th ed. - New Delhi : Pearson Education, 2016. - xx, 968 p. ; ill. 27 cm.
Includes bibliographical references and index.
9789332555693
Research design formulation
Data collection
Casual research design experimentation
Sampling design and procedures
658.83 / MAL