Marketing Management : global perspective Indian context

By: Ramswamy, V SContributor(s): Namakumari, SPublication details: New Delhi : McGraw Hill Education India Pvt Ltd, 2015Edition: 5th edDescription: xiv, 788 p. ; ill. col. ; 28 cmISBN: 9781259026416Subject(s): Marketing needs | Marketing environment | Marketing plans | Analysing consumersDDC classification: 658.8
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Books Books Bangalore University Library
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Management 658.8 RAM (Browse shelf (Opens below)) Available 351691

It Includes bibliographies and index.

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