Marketing Management :
Ramswamy, V S
Marketing Management : global perspective Indian context - 5th ed - New Delhi : McGraw Hill Education India Pvt Ltd, 2015. - xiv, 788 p. ; ill. col. ; 28 cm.
It Includes bibliographies and index.
9781259026416
Marketing needs
Marketing environment
Marketing plans
Analysing consumers
658.8 / RAM
Marketing Management : global perspective Indian context - 5th ed - New Delhi : McGraw Hill Education India Pvt Ltd, 2015. - xiv, 788 p. ; ill. col. ; 28 cm.
It Includes bibliographies and index.
9781259026416
Marketing needs
Marketing environment
Marketing plans
Analysing consumers
658.8 / RAM