Advertising and promotions : an integrated brand approach
Publication details: Andover : Cengage Learning, 2012Edition: 6th edDescription: xli, 710 p. ; ill. 28 cmISBN: 9788131517383Subject(s): Advertising | advertising organizations | Social media | mediaDDC classification: 659.1Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Bangalore University Library On Process | Management | 659.1 SEN (Browse shelf (Opens below)) | Available | 351154 |
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658.834 2 LIN Consumer behaviour | 658.84 HAN Internet marketing and e-commerce | 658.848 RAJ International marketing : | 659.1 SEN Advertising and promotions : |
It Includes bibliographies and index.
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