Advertising and promotions : an integrated brand approach

By: Semenik, Rochard JContributor(s): Allen, Chris T | O'Guinn, Thomas C | Kaufman, Hans RudigerPublication details: Andover : Cengage Learning, 2012Edition: 6th edDescription: xli, 710 p. ; ill. 28 cmISBN: 9788131517383Subject(s): Advertising | advertising organizations | Social media | mediaDDC classification: 659.1
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
On Process
Management 659.1 SEN (Browse shelf (Opens below)) Available 351154
Browsing Bangalore University Library shelves, Shelving location: On Process, Collection: Management Close shelf browser (Hides shelf browser)
658.834 2 LIN Consumer behaviour 658.84 HAN Internet marketing and e-commerce 658.848 RAJ International marketing : 659.1 SEN Advertising and promotions :

It Includes bibliographies and index.

There are no comments on this title.

to post a comment.

Powered by Koha