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Social marketing : influencing behaviours for good

By: Kotler, PhilipContributor(s): Lee, Nancy RMaterial type: Text

TextPublication details: Los Angeles : Sage Publications, 2008Edition: 3rd edDescription: xii, 441 p. ; ill. 25 cmISBN: 9781412956475Subject(s): Social marketing | Marketing planning processes | Marketing environment | Marketing strategiesDDC classification: 658.8

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Bangalore University Library	658.8 KOT L (Browse shelf (Opens below))	Available		349135

It Includes bibliographies and index.

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