Social marketing :
Kotler, Philip
Social marketing : influencing behaviours for good - 3rd ed. - Los Angeles : Sage Publications, 2008. - xii, 441 p. ; ill. 25 cm.
It Includes bibliographies and index.
9781412956475
Social marketing
Marketing planning processes
Marketing environment
Marketing strategies
658.8 / KOT L
Social marketing : influencing behaviours for good - 3rd ed. - Los Angeles : Sage Publications, 2008. - xii, 441 p. ; ill. 25 cm.
It Includes bibliographies and index.
9781412956475
Social marketing
Marketing planning processes
Marketing environment
Marketing strategies
658.8 / KOT L