Marketing research (Record no. 57901)

MARC details
000 -LEADER
fixed length control field 00702pam a2200229a 44500
001 - CONTROL NUMBER
control field 123543
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150403b2004 xxu||||| |||| 00| 0 eng d
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 051028s2007 maua b 001 0 eng
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8177225146
040 ## - CATALOGING SOURCE
Original cataloging agency Bangalore University
Transcribing agency Bangalore University
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number PAR
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name Parasuraman, A.
Relator term Author
245 00 - TITLE STATEMENT
Title Marketing research
Statement of responsibility, etc. A. Parasuraman, Dhruv Grewal, R. Kishnan.
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Biztantra
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2004
300 00 - PHYSICAL DESCRIPTION
Extent xxiv, 683 p.
Dimensions 24 cm.
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Grewal, Dhruv.
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Krishnan, R.
Dates associated with a name 1952
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 658.83
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Bangalore University Library Bangalore University Library CL 26/06/2006   658.83 PAR 308083 30/04/2015 30/04/2015 Books

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