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Marketing research

Parasuraman, A.

Marketing research A. Parasuraman, Dhruv Grewal, R. Kishnan. - New Delhi Biztantra 2004 - xxiv, 683 p. 24 cm.

Includes bibliographical references and indexes.

ISBN: 8177225146

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / PAR

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