Marketing Magagement (Record no. 50488)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00627pam a2200193a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150403b2012 xxu||||| |||| 00| 0 eng d |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140607 2012 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351421122 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Bangalore University |
| Transcribing agency | Bangalore University |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Karunakaran K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Magagement |
| Remainder of title | Text and Cases in Indian Context |
| Statement of responsibility, etc. | K. Karunakaran |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Himalaya Publishing House |
| Place of publication, distribution, etc. | Mumbai |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 24cm |
| 500 ## - GENERAL NOTE | |
| General note | 620p Rs 1500/- |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | The Role of Marketing Mix in Markating Planning and Marketing Strategy |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bangalore University Library | Bangalore University Library | 07/06/2014 | 658.8 KAR | 336806 | 30/04/2015 | 30/04/2015 | Books |