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Marketing Magagement

Karunakaran K.

Marketing Magagement Text and Cases in Indian Context K. Karunakaran - Mumbai Himalaya Publishing House 2012 - 24cm

620p Rs 1500/-

ISBN: 9789351421122

Subjects--Index Terms: The Role of Marketing Mix in Markating Planning and Marketing Strategy

Dewey Class. No.: 658.8 / KAR

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