Global marketing management (Record no. 259662)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00619 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220705b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131730911 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Pearson India Education Services Pvt. Ltd. , |
| Name of publisher, distributor, etc | Uttar Pradesh: |
| Date of publication, distribution, etc | 2018 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 476p. ; |
| Dimensions | 23cm . |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International business enterprises--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dutta, Gautam |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Commerce | Bangalore University Library | Bangalore University Library | On Display | 27/07/2021 | 3 | 546.75 | 658.8 KEE | 376615 | 27/07/2021 | 729.00 | Books | |||||
| Commerce | Bangalore University Library | Bangalore University Library | On Display | 27/07/2021 | 3 | 546.75 | 658.8 KEE | 376616 | 27/07/2021 | 729.00 | Books | |||||
| Commerce | Bangalore University Library | Bangalore University Library | On Display | 27/07/2021 | 3 | 546.75 | 658.8 KEE | 376613 | 27/07/2021 | 729.00 | Books | |||||
| Commerce | Bangalore University Library | Bangalore University Library | Reference | 27/07/2021 | 3 | 546.75 | 658.8 KEE | 376614 | 27/07/2021 | 729.00 | Books |