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Global marketing management

Keegan, Warren J.

Global marketing management - 8th ed. - Pearson India Education Services Pvt. Ltd. , Uttar Pradesh: 2018 . - xxvii, 476p. ; 23cm .

Includes Index

ISBN: 9788131730911

Subjects--Topical Terms:
Export marketing--Management
International business enterprises--Management
Export marketing

Dewey Class. No.: 658.8 / KEE

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