Services marketing : (Record no. 257685)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00788 a2200241 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210812b2011 ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789386858771 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HOF |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hoffman . K Douglas |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | Concepts, Strategies and Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi : |
| Name of publisher, distributor, etc | Cengage Learning India Pvt . Ltd . , |
| Date of publication, distribution, etc | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv , 400p. : |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | I t includes Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Overview of services marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Tactical services marketing mix |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Managing the firms physical evidence |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Crestwood inn |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service quality at the Remington hotel |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer loyalty and retention |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bateson , E.G John |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | Bangalore University Library | Bangalore University Library | On Display | 01/07/2020 | 91 | 393.75 | 658.8 HOF | 373142 | 12/08/2021 | 525.00 | Books | ||||||
| Management | Bangalore University Library | Bangalore University Library | On Display | 01/07/2020 | 91 | 393.75 | 658.8 HOF | 373145 | 12/08/2021 | 525.00 | Books | ||||||
| Management | Bangalore University Library | Bangalore University Library | On Display | 01/07/2020 | 91 | 393.75 | 658.8 HOF | 373143 | 12/08/2021 | 525.00 | Books | ||||||
| Management | Bangalore University Library | Bangalore University Library | On Display | 01/07/2020 | 91 | 393.75 | 658.8 HOF | 373144 | 12/08/2021 | 525.00 | Books | ||||||
| Management | Bangalore University Library | Bangalore University Library | On Display | 01/07/2020 | 91 | 393.75 | 658.8 HOF | 373141 | 12/08/2021 | 525.00 | Books |