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Services marketing :

Hoffman . K Douglas

Services marketing : Concepts, Strategies and Cases - 5th ed. - Delhi : Cengage Learning India Pvt . Ltd . , 2017. - xiv , 400p. : 25 cm.

I t includes Index.

ISBN: 9789386858771

Subjects--Topical Terms:
Overview of services marketing
Tactical services marketing mix
Managing the firms physical evidence
Crestwood inn
Service quality at the Remington hotel
Customer loyalty and retention

Dewey Class. No.: 658.8 / HOF

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