Media management : (Record no. 252414)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00688 a2200241 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201205b2016 ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138901025 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.230 68 |
| Item number | HOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollifield, Ann C |
| 245 ## - TITLE STATEMENT | |
| Title | Media management : |
| Remainder of title | a casebook approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2016. |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Routledge Taylor & Francis Group, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 416 p. ; |
| Dimensions | 16*26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | "It includes references and index" |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Innovation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Entrepreneurship |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wicks, Jan LeBlanc |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sylvie, George |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lowrey, Wilson |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Communication | Bangalore University Library | Bangalore University Library | Stack ML | 27/02/2019 | 17 | 4773.04 | 302.230 68 HOL | 370098 | 27/02/2019 | 6364.05 | Books |