Advertising and sales promotion. (Record no. 247493)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00612 a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200306b000 ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788182811171 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | DAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Datta, Debraj |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and sales promotion. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st rep. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Vrinda Publication, |
| Place of publication, distribution, etc | New Delhi : |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 687 p. ; |
| Dimensions | 18, 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | It includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion - Periodicals |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion tactics |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Data, Mahua. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Commerce | Bangalore University Library | Bangalore University Library | Stack ML | 25/07/2018 | 58 | 280.00 | 659.1 DAT | 365585 | 25/07/2018 | 350.00 | Books | ||||||||
| Commerce | Bangalore University Library | Bangalore University Library | Reference | 25/07/2018 | 58 | 280.00 | 659.1 DAT | 365587 | 25/07/2018 | 350.00 | Reference | ||||||||
| Commerce | Bangalore University Library | Bangalore University Library | Stack ML | 25/07/2018 | 58 | 280.00 | 659.1 DAT | 365586 | 25/07/2018 | 350.00 | Books | ||||||||
| Commerce | Bangalore University Library | Bangalore University Library | Stack ML | 25/07/2018 | 58 | 280.00 | 1 | 659.1 DAT | 365584 | 28/08/2023 | 350.00 | Books | 1 | 07/08/2023 |