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Advertising and sales promotion.

Datta, Debraj

Advertising and sales promotion. - 1st rep. ed. - New Delhi : Vrinda Publication, 2011. - xvii, 687 p. ; 18, 24 cm.

It includes Index

ISBN: 9788182811171

Subjects--Topical Terms:
Sales promotion
Sales promotion - Periodicals
Advertising
Sales promotion tactics

Dewey Class. No.: 659.1 / DAT

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