Consumer behaviour and advertising management (Record no. 247429)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00586 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190325b2008 ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788182811249 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 2 |
| Item number | VAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Varshney, Deepanjana |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour and advertising management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Vrinda publication, |
| Place of publication, distribution, etc | Delhi : |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 267 p. ; |
| Other physical details | Ill. ; |
| Dimensions | 16 * 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumerism |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | www.vrindaindia.com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Commerce | Bangalore University Library | Bangalore University Library | Stack ML | 16/03/2018 | 58 | 240.00 | 658.834 2 VAR | 365450 | 20/07/2018 | 300.00 | Books | ||||||
| Commerce | Bangalore University Library | Bangalore University Library | Stack ML | 16/03/2018 | 58 | 240.00 | 658.834 2 VAR | 365448 | 20/07/2018 | 300.00 | Books | ||||||
| Commerce | Bangalore University Library | Bangalore University Library | Stack ML | 16/03/2018 | 58 | 240.00 | 658.834 2 VAR | 365451 | 20/07/2018 | 300.00 | Books | ||||||
| Commerce | Bangalore University Library | Bangalore University Library | Stack ML | 16/03/2018 | 58 | 240.00 | 658.834 2 VAR | 365449 | 20/07/2018 | 300.00 | Books |