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Consumer behaviour and advertising management

Varshney, Deepanjana

Consumer behaviour and advertising management - 1st ed. - Delhi : Vrinda publication, 2008. - xii, 267 p. ; Ill. ; 16 * 22 cm.

Includes index

ISBN: 9788182811249

Subjects--Topical Terms:
Management
Consumer behaviour
Consumerism

Dewey Class. No.: 658.834 2 / VAR

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