Marketing management : (Record no. 247406)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00689 a2200229 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200312b000 ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789350970058 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sherlekar, S. A |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | concepts and cases. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th rev.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Himalaya Publishing House, |
| Date of publication, distribution, etc | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 644 p. ; |
| Dimensions | 18*24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | It includes Bibliography |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing environment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research process |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krishnamoorthy, R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Commerce | Bangalore University Library | Bangalore University Library | Reference | 23/07/2018 | 3 | 398.40 | 658.8 SHE | 366260 | 23/07/2018 | 498.00 | Reference | ||||||
| Commerce | Bangalore University Library | Bangalore University Library | Stack ML | 23/07/2018 | 3 | 398.40 | 658.8 SHE | 366261 | 23/07/2018 | 498.00 | Books | ||||||
| Commerce | Bangalore University Library | Bangalore University Library | Stack ML | 23/07/2018 | 3 | 398.40 | 658.8 SHE | 366259 | 23/07/2018 | 498.00 | Books |