Marketing management :
Sherlekar, S. A
Marketing management : concepts and cases. - 14th rev.ed. - New Delhi : Himalaya Publishing House, 2017. - 644 p. ; 18*24 cm.
It includes Bibliography
9789350970058
Marketing management
Management
Marketing environment
Marketing planning
Marketing research process
658.8 / SHE
Marketing management : concepts and cases. - 14th rev.ed. - New Delhi : Himalaya Publishing House, 2017. - 644 p. ; 18*24 cm.
It includes Bibliography
9789350970058
Marketing management
Management
Marketing environment
Marketing planning
Marketing research process
658.8 / SHE