Business research methods (Record no. 247329)

MARC details
000 -LEADER
fixed length control field 01231 a2200253 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200227b2010 ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131520369
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.0072
Item number ZIK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G.
245 ## - TITLE STATEMENT
Title Business research methods
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi :
Name of publisher, distributor, etc Cengage learning,
Date of publication, distribution, etc 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 740 p. ;
Dimensions 20*27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc It includes Appendix, Glossary, and index.
520 ## - SUMMARY, ETC.
Summary, etc a good manager needs to have insight into the previous happenings as well as the present situation in a business so as to be able to identify the underlying trends to develop short-term and long-term business strategies. These trends could relate to managing employees, using financial resource, studying target consumers, designing or formulating products, and promoting products effectively. Collecting useful information and analyzing it to identify underlying patterns require knowledge of research methods.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business research methodology
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Babin,Barry J.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Carr,Jon C.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Adhikari, Atanu.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Griffin, Mitch.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Koha item type Date last borrowed
          Commerce Bangalore University Library Bangalore University Library Stack ML 19/07/2018 3 660.00   658.0072 ZIK 366160 19/07/2018 825.00 Books  
          Commerce Bangalore University Library Bangalore University Library Reference 19/07/2018 3 660.00   658.0072 ZIK 366156 19/07/2018 825.00 Reference  
          Commerce Bangalore University Library Bangalore University Library Stack ML 19/07/2018 3 660.00 3 658.0072 ZIK 366159 04/03/2022 825.00 Books 04/02/2022
          Commerce Bangalore University Library Bangalore University Library Stack ML 19/07/2018 3 660.00   658.0072 ZIK 366158 19/07/2018 825.00 Books  
          Commerce Bangalore University Library Bangalore University Library Stack ML 19/07/2018 3 660.00   658.0072 ZIK 366157 19/07/2018 825.00 Books  

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