Business research methods
Zikmund, William G.
Business research methods - 8th ed. - Delhi : Cengage learning, 2016. - xiv, 740 p. ; 20*27 cm.
It includes Appendix, Glossary, and index.
a good manager needs to have insight into the previous happenings as well as the present situation in a business so as to be able to identify the underlying trends to develop short-term and long-term business strategies. These trends could relate to managing employees, using financial resource, studying target consumers, designing or formulating products, and promoting products effectively. Collecting useful information and analyzing it to identify underlying patterns require knowledge of research methods.
9788131520369
Business research
Management research
Business research methodology
658.0072 / ZIK
Business research methods - 8th ed. - Delhi : Cengage learning, 2016. - xiv, 740 p. ; 20*27 cm.
It includes Appendix, Glossary, and index.
a good manager needs to have insight into the previous happenings as well as the present situation in a business so as to be able to identify the underlying trends to develop short-term and long-term business strategies. These trends could relate to managing employees, using financial resource, studying target consumers, designing or formulating products, and promoting products effectively. Collecting useful information and analyzing it to identify underlying patterns require knowledge of research methods.
9788131520369
Business research
Management research
Business research methodology
658.0072 / ZIK