Strategic marketing management (Record no. 237939)

MARC details
000 -LEADER
fixed length control field 00604 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171110b2015 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788183296687
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.401 2
Item number SIN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Singh,Sonam
245 ## - TITLE STATEMENT
Title Strategic marketing management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Shree Publishers and distributors,
Date of publication, distribution, etc 2015.
Place of publication, distribution, etc New Delhi :
300 ## - PHYSICAL DESCRIPTION
Extent vii,, 287 p, ;
Dimensions 16 * 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc It Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic innovation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market segmentation
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Koha item type
          Tourism & Management Bangalore University Library Bangalore University Library Stack ML 26/03/2017 33 1920.00   658.401 2 SIN 359189 26/03/2017 2400.00 Books
          Tourism & Management Bangalore University Library Bangalore University Library Stack ML 26/03/2017 33 1920.00   658.401 2 SIN 359190 26/03/2017 2400.00 Books
          Tourism & Management Bangalore University Library Bangalore University Library Stack ML 26/03/2017 33 1920.00   658.401 2 SIN 359187 26/03/2017 2400.00 Books
          Tourism & Management Bangalore University Library Bangalore University Library Stack ML 26/03/2017 33 1920.00   658.401 2 SIN 359191 26/03/2017 2400.00 Books
          Tourism & Management Bangalore University Library Bangalore University Library Stack ML 26/03/2017 33 1920.00   658.401 2 SIN 359188 26/03/2017 2400.00 Books

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