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Strategic marketing management

Singh,Sonam

Strategic marketing management - New Delhi : Shree Publishers and distributors, 2015. - vii,, 287 p, ; 16 * 24 cm.

It Includes bibliographical references and index

ISBN: 9788183296687

Subjects--Topical Terms:
Strategic marketing
Management
Strategic innovation
Market segmentation

Dewey Class. No.: 658.401 2 / SIN

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