Strategic Marketing Management (Record no. 234601)

MARC details
000 -LEADER
fixed length control field 00568 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171019b2017 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788193299999
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ROY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Roy, Brajanath
245 ## - TITLE STATEMENT
Title Strategic Marketing Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Akshaya Publishers,
Date of publication, distribution, etc 2017.
Place of publication, distribution, etc Bangalore
300 ## - PHYSICAL DESCRIPTION
Extent viii, 300 p. ;
Dimensions 14 * 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc It Includes bibliographical references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relationship
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Koha item type
          Management Bangalore University Library Bangalore University Library Stack ML 02/03/2017 43 1356.00   658.8 ROY 355433 02/03/2017 1695.00 Books

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