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Strategic Marketing Management

Roy, Brajanath

Strategic Marketing Management - Bangalore Akshaya Publishers, 2017. - viii, 300 p. ; 14 * 24 cm.

It Includes bibliographical references

ISBN: 9788193299999

Subjects--Topical Terms:
Strategic marketing
Management
Marketing planning
Customer relationship

Dewey Class. No.: 658.8 / ROY

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